2008 whilst I was at school I worked on the breakfast service at Whittlebury Hall, Buckinghamshire. This is a 4* Hotel, spa, conference centre and golf course. I was responsible for front of house welcoming guests into the restaurant and also serving up the breakfast with the rest of the team. I thoroughly enjoyed creating the welcoming atmosphere and making sure that the guests left full and happy!
2009 whilst I was studying I worked part time as an ‘Agent’ at Agent Provocateur for 3 years. This is a high-end lingerie brand where I took care of customers and ensured that they had the excellent tailored service that is expected in any of their stores. My favourite thing about this job was interacting with people and making sure that they could find what they wanted and leave the store feeling satisfied.
2012 I went full time as manager of Boutique 73, a vintage shop that was blowing up both online and opening their second store. I was taken on to manage all aspects of running the physical shop and online presence. Managing the staff, daily tasks, updating the online products, arranging photoshoots and small events, I also photographed and styled the products, did a daily blog on the products and any relevant events/news. The most beneficial part of this job for me was learning to work within a team, managing multiple elements of the business and spinning the plates in time! I also learnt Google AdWords and Analytics to monitor and plan how to improve website traffic, which is something that I have used since.
2011-2014 I started my first business an e-commerce brand called Be Worn. In this time through selling on EBay, Asos Marketplace and my own website I took the business to an annual turnover of 90k in 2013 and attended The Clothes Show Live where our pieces were worn on the catwalk, and we had a turnover of £9k over the 5 days of the event. I was Director of the company and therefore dealt with all facets of the business, including the smallest admin to our buying, marketing, sales pitches and wholesale deals. I decided to close the business after the vintage fad faded, sales dipped, my collection manufacturers went into liquidation, and I moved to London! The universe told me to take the leap into something new, and so I did.
Next up…Photography. After being extremely committed to my fine art photography studies at A level, I fell back in love with it after photographing some friends who were dancers and needed portfolio shots. I ended up putting a competition on Facebook as an advert using one of those shots offering a free photo-shoot for some exposure and received 1000 email entries overnight! Since then I have been doing press shots for international musicians and fashion campaigns, I recently shot the campaign for the new jellyfish tank at London Aquarium under my commercial photography brand Distinct London which I run with my business partner Fiona.
2016-2017 Office and House Manager for creative co-working space The Trampery. I was responsible for all aspects of running the space and events. This was a balance of organising and executing events, presenting the space, hosting meetings, all office admin, providing extra activities and interaction opportunities for members of the space and generally being the face of the office and brand.
Alongside this, over the past year I have been developing a business that combines these two loves and the wealth of experience and knowledge that I have developed over the years. Heroine is a fashion brand that produces collections inspired by iconic, historical heroines. The culture around the brand connects and celebrates the real role models and heroic figures of today. Our community lives on and offline and is growing though our creative content and event series'. The 'Foundations' pieces are the primary way for Heroines to identify with each other, building the brand awareness whilst making connections with each other through this visual invitation.